CLIMATE PLEDGE ARENA
Design on-brand main labels that align with the uniform collection designed for the Climate Pledge Arena concierge team.
Climate Pledge Arena asked us to design a uniform collection for their new concierge team. As part of this, we were tasked with creating a set of brand labels to complement the uniforms. Using the brand guidelines provided by Climate Pledge Arena, we developed the brand labels to ensure consistency with their overall visual identity.
TIMELINE
1 WEEK
ROLE
VISUAL DESIGNER
TEAM
SOLO DESIGNER
w/ guidance from Creative Director
PROCESS
Creating a Main Label
Start with brainstorming and exploring various color, type, layout, and placement options.
1
Print out all the options and test with the actual garment.
2
Narrow down the options based on:
which option is easiest to read and most legible at a glance
which color combination best fits client’s brand identity and brand guidelines
which option looks the best on the actual garment
3
Review the narrowed down options with Creative Director and make edits based on comments.
4
Final options are selected and tech packs are created for the final options.
5
Physical label samples are made for color and quality approval.
6
Once approved, labels go into production and are sewn on the garments.
7
CONCLUSION
Uniform Labels & Brand Consistency
Uniform labels are an essential element of the overall uniform.
Aligning labels with the client’s brand guidelines helps:
Maintain brand consistency
Ensure every aspect of the uniform reflects the brand identity
Deliver a cohesive experience across all customer touchpoints